We are Made in Moris!
A young label, with great responsibility: that of authenticating the Mauritian roots of a product.
A badge of support for our manufacturers and entrepreneurs who are the heart and soul of our economy and who put Mauritius on the map of the world. Made in Moris was born from a deep sense of pride and confidence in our local know-how, made apparent in our signature in Creole “Ena nou lame ladan!”
Remain committed to quality and innovation
Boost creativity and encourage continuous improvement
Support the preservation of local jobs
Promote our local know-how
Foster inclusiveness and opportunities for all in the local economy
For a brand to be Made in Moris-certified, it must meet two mandatory criteria related to substantial transformation and added value. Every brand is also subject to a set of strict specifications.
POPULARITY
+ 80%
Mauritians across all generations recognise the label.
EMPLOYMENT
+ 75%
Mauritians believe the label generates employment opportunities.
DIVERSITY
56%
Mauritians are familiar with at least one of the label’s fields of activity.
ECONOMY
75%
Mauritians agree that the label contributes to the growth of the Mauritian economy and local production.
KNOW-HOW
+ 70%
Mauritians believe the label enables local manufacturers to showcase their expertise and know-how.
ENTREPRENEURSHIP
+ 65%
Mauritians believe the label offers access to a network of entrepreneurs.
TASTE
72%
Believe the label is a way for Mauritians to easily pick out products that are adapted to their preferences.
MAURICIANISME
63%
Mauritians believe the label is a symbol of our Mauritian identity.
PRIDE
60%
Mauritians feel a sense of pride when buying products that bear the label.