Made in Moris
An initiative by the AMM
What is the AMM’s role?
Created in 1995, the Association of Mauritian Manufacturers is an organisation operating in the private sector. In its essence, it represents the interests of local manufacturers, otherwise known as “local industry”, who mainly satisfy the needs of the domestic market. One of AMM’s missions is to promote the Mauritian manufacturing industry and support it in its transformation. The Association of Mauritian Manufacturers will celebrate its 25 years of existence in 2020.
Who are the members of the AMM?
To date, the AMM’s growing list of members represent over 11 industrial sectors across Mauritius: the agri-food industry, beverages, chemicals, publishing and printing, the production of metallic and non-metallic materials, paper/cardboard, the service industry and personal care and hygiene products—to only name a few.
What is the link between the label and the AMM?
2012. A challenging time for Mauritian manufacturers who were suddenly faced with an influx of imported products. At the same time, the AMM made a keen observation: locally-made products are not only often of superior quality than their foreign counterparts, but they are also adapted to local needs and to the Mauritian culture.
Driven by renewed ambition, the AMM decided to mobilise its members and create a label that would allow local products to be easily identified and given more value. In 2012, eleven companies joined forces to establish a golden standard for the quality, freshness, traceability and adaptability of products manufactured in Mauritius. In collaboration and strategic partnership with SGS, a set of strict specifications were established to certify the superior quality of products.
In late 2012, a referendum was held, inviting Mauritians to choose and vote for their favourite logo. Made in Moris came into being in June 2013, positioning itself as a real differentiation tool.
The label adds value to Mauritian brands by bringing to the fore our identity, our values, our jobs and our know-how.
What does the label mean for the AMM?
Made in Moris is, first and foremost, an industrial policy and strategy for the AMM. Beyond promoting the local industry, this move forms part of a larger push to ensure the competitiveness and resilience of the local manufacturing sector. Beyond products and employment, the local industry has a far-reaching socio-economic impact. The simple act of buying local means giving back to your economy and community. Made in Moris members contribute to the country’s economic growth, generate employment, encourage local and regional development, and strengthen the country’s social harmony.
Collectively, the AMM’s and Made in Moris’ activities support a diversified pool of entrepreneurs in their training, innovation, internationalisation and corporate social responsibility challenges.
To better understand AMM
Are you a Mauritian brand?
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Cultivée en serre, la laitue Field Good est labellisée Made in Moris. La technique hydroponique assure un produit sain et fait dans le respect des bonnes pratiques agricoles et environnementales.
"Cela fait plus de 25 ans que nous produisons des légumes hydroponiques au sein d’ENL Agri. Nous avons été les pionniers dans ce domaine à l’île Maurice et nous sommes fiers de pouvoir offrir aux consommateurs mauriciens des produits sains. Nous disons merci à nos consommateurs fidèles pour la confiance qu’ils nous accordent."
Mico
Field Good
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AAH Upholstery Ltd est une entreprise familiale en plein essor qui fabrique des housses sur mesures pour voitures, bateaux et meubles.
« Nous avons plus de 17 employés, et les aider à s’améliorer dans leur métier est une de nos priorités. Se gras a zot travay ki nou lantrepriz grandi ek ki nu bann klian satife. San zot, nou pa ti pou kapav ariv akot nou ete. C’est une des raisons pour lesquelles nous sommes fiers d’avoir le label Made in Moris. »
Neelofar Himamalee
AAH Upholstery Ltd
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Attitude se démarque des autres groupes hôteliers car nous faisons davantage découvrir l'authenticité de l'île et l'expérience mauricienne à nos clients. Nous leur faisons vivre une expérience du Maurice lepok lontan. En cuisine, l'accent est mis sur les saveurs locales avec des plats comme les dholl pures, les brèves ou encore le bouillon de crabe avec les épices mauriciennes. D'ailleurs le plat le plus demandé est le curry d'ourites à la papaye verte".
Chef Babbo Luvin du Paradise Cove Boutique Hotel
Hotel Attitude
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En plus de rendre plus accessible des recettes d'antan revisitées, la marque Made in Moris Milait vous donne l'occasion de profiter du bon goût du fait maison à n'importe quel moment :) Ramnish Gowreesunker, l'un des fils qui a repris l'entreprise familiale, nous partage sa fierté de faire ce métier :)
Milait
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"Cela me fait plaisir de faire partie d'une entreprise dynamique comme Aqualia qui comprend 65 employés ! J'y ai acquis beaucoup d'expérience, et sa culture qui promeut l'esprit d'initiative nous pousse à toujours aller plus loin et à innover. Je souhaite que l'entreprise continue d'être clé tant à Maurice que dans la région en matière de construction, distribution, traitement de l'eau, irrigation et cultures sous serres".
Jessica Sumputh
Aqualia DPI
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